SPARKS, Md. – Will Blake, an enthusiastic professional with more than 15 years of experience in the partnership and media space, has been named as the VP of Commercial Partnership Development for USA Lacrosse.
“Will brings experience and professionalism to our team,” said USA Lacrosse CEO Marc Riccio. “He understands sports, entertainment, and has a proven track record in monetizing events, digital media, and athlete marketing. He will elevate our partnerships and commercial business.”
"The opportunity ahead of us at USA Lacrosse is unlike any other property in sports or entertainment,” Blake said. “Lacrosse is at a positive inflection point with interest and growth within the game. Being in a position to bring this story to brands, partners, and new audiences is exactly where I want to be.
“I'm stepping into a winning culture that's no stranger to resiliency and working within a team to get the best out of every person. The enthusiasm and the energy connecting the commercial efforts at USA Lacrosse to every player, parent, and fan is going to propel the organization forward so it can be the best version of itself."
In his role, Blake will be responsible for overseeing revenue related to corporate partnerships, sponsorships, retail, licensing and events for USA Lacrosse.
Blake’s most recent position before joining USA Lacrosse was as senior director, global partnerships for the WWE where his duties included integrating sponsorship from industry-leading brands into WWE digital properties and broadcasts.
Previously he worked as director of sales for Minute Media and spent more than five years working with Major League Baseball Advanced Media as an account executive and sales service executive. Prior to joining MLB Advanced Media he had media planner roles with Digitas, Horizon Media and T3.
About USA Lacrosse
USA Lacrosse, a 501(c)(3) nonprofit corporation, is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of men’s and women’s lacrosse in the United States, USA Lacrosse leads the U.S. National Teams Program and establishes universal standards. With more than 425,000 members across the country, USA Lacrosse unites the community of players, coaches, officials, parents, and program leaders. Working together, we inspire participation, enrich the athlete experience, and support the growth of the sport.
