Today, USA Lacrosse and Capelli Sport unveiled a multiyear partnership aimed at amplifying the organization’s mission to fuel growth, enrich the experience, and field the best national teams. This new partnership will enable Capelli Sport to expand their presence in lacrosse, as the company continues to develop teamwear uniforms and lifestyle apparel in new markets. Capelli Sport will be the official apparel supplier through 2030, including the Los Angeles 2028 Olympic Games, with the national teams debuting the new Capelli Sport uniforms in July 2025.
Through the partnership, Capelli Sport will outfit all levels of the organization. USA Lacrosse fields eight men’s and women’s teams that compete internationally in multiple disciplines of the sport, including box, field and sixes, along with six U.S. Youth National Teams. As part of the agreement, Capelli will provide the official jerseys, sideline gear and fan apparel of the U.S. Men’s and Women’s national teams along with revamping the USA Lacrosse apparel available for purchase at shop.usalacrosse.com and USA Lacrosse events.
USA Lacrosse CEO, Marc Riccio said:
“We’re very excited to enter into this partnership with Capelli Sport, this is one of the largest investments in USA Lacrosse and reflects of the opportunity that lies ahead. Lacrosse’s inclusion in the LA28 Olympics will provide an unprecedented platform for impact and growth for Capelli Sport. We look forward to bringing this partnership to life for Capelli Sport, our National Team Athletes, and the entire lacrosse community.”
Capelli Sport Founder & CEO, George Altirs said:
“This partnership with USA Lacrosse represents an exciting opportunity to elevate the sport and provide athletes at all levels with the best in performance apparel and equipment. Together, we will support the growth of lacrosse, from grassroots development to the international stage, ensuring players have the resources they need to succeed. We look forward to a dynamic collaboration that pushes the game forward and strengthens both organizations for years to come.”
As an official partner of USA Lacrosse, Capelli Sport will be integrated into content across all USA Lacrosse channels covering U.S. National team training camps as well as live streaming events on GoLive Sports. Select U.S. national team members will also become brand ambassadors for Capelli Sport.
USA Lacrosse VP of Commercial Partnership Development, Will Blake said:
“Capelli Sport’s long-term vision and understanding of lacrosse sets this partnership as one of the largest deals in the history of USA Lacrosse with the deepest integrations. Together, we are setting a new standard for innovation, performance, and style in lacrosse as we continue our march to World Lacrosse championships and the LA28 Olympics.”
About USA Lacrosse
USA Lacrosse, a 501(c)(3) nonprofit corporation is a Recognized Sports Organization of the U.S. Olympic & Paralympic Committee. As the governing body of men’s and women’s lacrosse in the United States, USA Lacrosse leads the U.S. National Teams Program and establishes universal standards. With more than 425,000 members across the country, USA Lacrosse united the community of players, coaches, officials, parents, and program leaders. Working together, we inspire participation, enrich the athlete experience, and support the growth of the sport. Learn more about the organization at usalacrosse.com
About Capelli Sport
Capelli Sport is a global sports brand based in New York City. The company is a leader in sports, lifestyle apparel and equipment. Capelli Sport enables athletes and teams to maximize their potential through a unique global sports ecosystem. Learn more at capellisport.com and find Capelli Sport on Instagram (@CapelliSport).
