One of the primary benefits of Olympic inclusion are the Games’ massive reach. The total global audience for the Tokyo Olympics was 3.05 billion. The events averaged more than 15 million viewers per day. A record 5.5 billion minutes of Olympic content was consumed on social media and online platforms.
“It will show the world how beautiful this sport is,” said Ally Mastroianni, a midfielder and key contributor in the U.S. women’s national team’s win over Canada in the 2022 world championship final.
Lacrosse was a medal sport in the 1904 and 1908 Olympics. It was a demonstration sport in 1928, 1932 and 1948. World Lacrosse has spent the better part of the last 20 years aligning the international lacrosse community for this moment. The sport is now played in nearly 100 countries on six continents. World Lacrosse hopes to grow that number 120 in the next few years.
“It’s a long time coming,” said women’s lacrosse superstar Charlotte North, a member of the 2022 U.S. women’s national team and 2024 U.S. women’s box training team. “It’s such an exciting sport that is growing so fast. The numbers show it. The product shows it. It’s exactly what this sport deserves.”
“It really hit me when we were in Japan [with the PLL],” said Michael Sowers, an All-World selection for the U.S. team this past summer in San Diego. “You go there, and people know who you are, literally around the world. That was crazy. For lacrosse to take the next step, it’s certainly in the Olympics.”
Syracuse sensation Joey Spallina, the youngest player in the 2024 U.S. men’s box player pool, noted while competing at the North American Invitational (LAXNAI) that he saw the Notre Dame men’s lacrosse team featured on ESPN’s flagship college football show “College Gameday” when Pat McAfee and company were in South Bend to hype up the Notre Dame-Ohio State game Sept. 23.
“There’s so much exposure right now for lacrosse,” said Spallina, a college sophomore who mused about playing lacrosse on an Olympic stage that made legends out of world-class athletes like Usain Bolt and added to the global appeal of basketball stars like Steph Curry, Kevin Durant and LeBron James. “The sport’s growing and the Olympics will be the next big step for lacrosse as a whole.”
Kenny DeJohn, Justin Feil and Matt Hamilton contributed to this article.