How serious is Warrior about the Warp platform? The capital investment in the machinery alone was $4.5 million. Employees refer to a production and testing facility in Sterling Heights, Mich., as “Warp City.”
Warrior unveiled the Warp Pro ($179.99) in 2016 and came out with the Warp Next and Warp Junior — youth and starter sticks priced at $99.99 and $69.99, respectively — in 2017. A women’s Warp is on the way in 2018, as is a rec stick.
“This is the year this tech platform breaks through to the mainstream,” said John Gregory, director of brand marketing at Warrior.
Said Morrow: “2018 is going to be the year of the Warp.”
New models of the Warp Pro include the Reg Max for defensemen and an addition to the Burn line endorsed by New York Lizards and three-time Team USA midfielder Paul Rabil. U.S. teammates Rob Pannell and Tucker Durkin are fronting the Pro and Reg Max, respectively.
“It’s a daring product that many people say breaks with tradition,” Rabil said of the Warp in episode 2 of The Lacrosse Network’s “Forward” series. “The same could have been said about the titanium shaft.”
Morrow likened the Warp’s potential impact in lacrosse to that of the oversized racket in tennis, cavity back iron in golf, the composite stick in hockey and the aluminum bat in baseball — all innovations that made those sports easier to play.
As part of a partnership with US Lacrosse, Warrior is providing Warps to kids who attend select Lacrosse Athlete Development Model clinics.
“This was the first time I have seen kids be able to throw accurate passes consistently within minutes of having a stick in their hands,” said TJ Buchanan, technical director for athlete development at US Lacrosse. “The Warp has significantly reduced, if not removed, one of the most frustrating parts of entering the sport.”