When did women’s lacrosse become so progressive?
MM: In high school, I didn’t get a chance to watch games online. When I did get to college, the ACC Network, Big Ten Network and ESPN started [covering women’s lacrosse]. Every game was online. We have seen a progression with that. We want younger girls to be able to watch us, dream big and be like us one day.
TC: The coaches of the last 10-15 years should be getting a ton of credit for continuing to push the rules committee to change the rules on the field. And the players and coaches now in the past 5-10 years have really been pushing for this equality of our sport to be visible on ESPN.
KO: Another aspect that’s been huge over the last couple of years is that all little girls and little boys have social media now. That’s a platform where we can branch out. They can see us at all times.
What role does social media play in growing the game?
TC: I’m not someone who likes to barter back and forth on Twitter. I like Instagram. I can say what I need to say, and it’s a deeper look into our lives.
MT: I even learn from you guys and see what you’re doing. I think it’s pretty cool, just the exposure you guys are getting. Taylor’s verified. That’s freaking awesome. Kylie, you’ll definitely get there. I don’t think you’re there yet, right?
KO: No. No, I’m definitely not.
MT: Oh, you will! Instagram is the biggest thing for young kids now, especially with Stories.
TC: Twitter is more of a forum discussion. Especially now that LaxPower is gone, I think more people will be going to Twitter, personally.
KO: I see the dirt on Twitter. Instagram is more a live look on people’s lives and what you want people to actually see.
PHOTO BY RISLEY SPORTS PHOTOGRAPHY
Michelle Tumolo, endorsed by STX, plays professionally for the UWLX's Philadelphia Force while also coaching lacrosse at the NCAA Division I level at Wagner.
How do you leverage your brand to grow the game?
MM: It’s important to grow the game outside of the East Coast, giving girls access.
MT: Coaching at Oregon opened my eyes to how hungry the West Coast is.
TC: We all have different areas we touch, but we’re all in it together. It’s a really cool thing to watch Tumi go from Oregon to Wagner, coast to coast. It’s awesome to watch Marie have photo shoots at the US Lacrosse headquarters and do camps and clinics with T3 Lacrosse yesterday. (I’m not stalking. I saw.) And Kylie just had her first clinic for her business. Such a huge moment.
KO: We’re all working toward the same goal — to get more exposure for the game and to get more girls to pick up a stick instead of a soccer ball, to open their eyes to how incredible this game is and what opportunities it has given all of us.
What roles do your sponsors play?
TC: All three companies are dedicated to putting women’s lacrosse on the map, trying to come up with the next big thing. Competition will only make the sport better. There’s business and money involved in those companies, but at the same time, they all want what’s best for the sport.
MT: I’ve been with STX for a bit now. I was at the final four with a little kid who won [a contest] to sit with me for a half, which was awesome. They’re big on player-fan experience.