In mid-January, the National Lacrosse League announced a partnership with BetMGM, the first sports-betting partnership in professional lacrosse. Today, the Premier Lacrosse League announced a similar partnership with Genius Sports Group.

Genius Sports will power a host of live betting markets on the PLL, providing sportsbook operators in the U.S. and globally with new content. A press release said that it’s been the PLL’s desire to offer real-time betting markets to enhance the in-game fan experience.

The upcoming PLL Championship Series — the league’s innovative summer concept to return to play — will be included, as will future PLL events.

First bets to be placed on @PremierLacrosse‘s Championship Series this July https://t.co/J25nDcB03s

— Paul Rabil (@PaulRabil) May 12, 2020

Countless hours of work over the last 18 months

Can’t say enough about the team. Particularly our Head of Strategy @christianrhenze

This aligns w/ my thesis “net new fans to the sport of lacrosse” and sports betting with unequivocally help expedite that https://t.co/yosl1ajuVk

— Mike Rabil (@MichaelRabil) May 12, 2020

Genius Sports also partners with the English Premier League, PGA and LPGA Tours. The group will also “help to protect the PLL from any betting-related corruption through its leading educational and advisory services.”

“Today is a landmark day for not only the Premier Lacrosse League, but the sport of lacrosse,” PLL co-founder and CEO Mike Rabil said in a statement. “We feel like the PLL is the most innovative sports league in the world, and today is another testament to the hard work of our leadership team. We’ve partnered with the premier data provider in Genius Sports and will continue to work closely with top-tier operators to ensure a first-in-class experience for betters. With the addition of legalized sports wagering in the PLL, the PLL fan experience just got better.”

“Being selected by the PLL to launch their live wagering offer is testament to the quality and breadth of Genius Sports Group’s sports technology solutions,” Mark Locke, CEO of Genius Sports Group, said. “The PLL is committed to delivering the ultimate digital fan experience with sports wagering providing a new competitive outlet to interact with every play of every game. We’re thrilled to be partnering with such an innovative and forward-thinking league, representing one of America’s most popular and respected sports.”