It’s finally official. The MLL is moving to Dallas and bringing the Rattlers franchise with it.
The league touted a major announcement on Thursday morning and came through with a press conference at The Star in Frisco, Texas announcing the relocation of the Rochester Rattlers to Dallas. MLL Commissioner David Gross joined new team president Bill Goren of Dallas Lacrosse, Dallas Cowboys Executive Vice President of Business Operations Chad Estis and Frisco Mayor Jeff Cheney in the press conference at the future home for the Dallas Rattlers.
The group unveiled the new franchise, standing at a podium in front of the new, yet familiar Dallas Rattlers logo.
“We have been interested in the North Texas area for quite some time and we are thrilled that our dream of bringing an MLL team to Dallas has come to fruition,” Gross said. “We would like to thank the city of Rochester, the Dworkin family and everyone who has supported the Rattlers for their devotion to the team. We believe this relocation will make the franchise stronger than ever and will bring the highest level of lacrosse to a rapidly growing hotbed for the sport.”
Goren, a Texas native, already has experience with professional franchises in the Frisco area. He served as the Chief Technology Officer for the Frisco Roughriders minor league baseball team.
“This isn’t a job,” Goren said of being named team president. “This is an opportunity to leave something with this city.”
Goren announced the appointment of a new head coach in Billy Warder, who spent years as a Rattlers assistant while the team was in Rochester. He was an assistant during the 2008 season — one in which the Rattlers won the MLL title.
Warder played college lacrosse at Hobart and later returned to serve as an assistant. He played in the MLL in 2001. Warder replaces former Rattlers coach Tim Soudan, who had led the team since 2011, but decided to step down instead of relocating to Dallas.
“Bill brings incredible passion and knowledge of MLL and will be a strong asset for the club,” Gross said of Warder in a press release.