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Before USC graduate transfer Kerrigan Miller ever donned a UNC jersey, Moreno had a good idea of what that would look like.
This past fall, the Tar Heels’ training staff asked Moreno if she wanted to make a binder cover featuring all of the grad year players. One problem. There were no photos of Miller, a two-time Pac-12 Midfielder of the Year, or Katie Bourque, a former captain at Dartmouth, playing for UNC.
The director of graphic design for the student-athlete storytelling platform UNCUT Chapel Hill, Moreno smoothed out the discrepancy after hours experimenting on the graphics editor Adobe Photoshop. The end product features a collage of action shots. “UNC Women’s Lacrosse Sports Medicine,” the graphic reads. “Keepin’ These Grannies Going.” Positioned on Moreno’s left, Miller doesn’t look out of place.
“Definitely could have done better,” Moreno still said, appraising her first “jersey swap” attempt. “I’m a perfectionist when it comes to a lot of my stuff. If something doesn’t look right to me, it really bothers me. I need to fix it.”
Perfection is a fleeting feeling for goalies. Although Moreno wants to let in as few goals as possible, she’s learned not to let them linger. It’s what she does next that she can control.
“You just have to accept it then flush it down the toilet and move onto the next one,” she said.
Take UNC’s season opener against Stony Brook. The Sea Wolves scored three straight goals to start the second half and cut UNC’s lead to 9-7. Moreno stayed in the game. She stayed focused on the next shot. UNC held Stony Brook scoreless for the final 23 minutes and 38 seconds to seal a 14-7 win.
Moreno’s 10 saves earned her ACC Defensive Player of the Week honors. She’s received the distinction two more times this season. Her attention to detail and unwillingness to settle for average extends to all facets of her life.
“If you look at her car, it’s meticulous,” Hoffer said. “The way she prepares her food is very specific. There’s a method behind everything she does, including her art.”
Creativity runs in Moreno’s family. Her younger sister, Theresa, attends the Fashion Institute of Technology in New York City. So did their mom. In 2008, Terry Moreno founded TTR Concepts & Design and specializes in murals and custom greeting cards that feature realistic hand drawn caricature portraits.
“Anytime anybody in the town of Huntington needs something artistic,” Taylor Moreno said, “they usually go to my mom.”
Moreno has carved out a similar role in Chapel Hill. It started with painting shoes in high school, which turned into a full side project at UNC. When Jamie Ortega set the Tar Heels’ goals record, Moreno created an intricate, layered graphic to celebrate the occasion. Her portraits that she first grids out in Photoshop then often finishes with oil paint on canvas have a pop art feel. She made one for North Carolina men’s lacrosse defenseman Will Bowen that he gave to his mother for Christmas. In 2019, Moreno presented her four housemates on the team with portraits of themselves and a word that best defined them. Hoeg’s was “passionate.” Moreno picked “perseverance” for herself.
Besides the thrill Moreno experiences presenting her work, art offers a release. Time slows down while she’s immersed in the process. “The feeling of calm while I’m doing art is something that I can recognize when I’m playing as well,” she said.
During a Zoom call over winter break, the UNC women’s lacrosse team brainstormed concepts about how best to represent what was important to them on their warm-up shirts. Moreno wrote down everyone’s ideas. She had a feeling.
“Taylor, were you taking notes?” Levy asked her at the end of the meeting.
“Yep,” Moreno recalled with a laugh. “I was.”
On the front of the shirts, the word Equality is formed by phrases like “Women’s Rights,” “LGBTQ+” and “Black Lives Matter.”
The idea for the mural spawned from a speech Matt “Dezy” DiStefano gave to the team in early 2020. A fervent UNC fan who coached Hoffer in volleyball at Sachem North (N.Y.) High School, DiStefano was diagnosed with Stage 4 metastatic kidney cancer in February 2019. In the face of the disease, he tried to inspire others and emphasized the importance of a positive mindset. “We Get To” was his mantra.
DiStefano’s speech moved the team to tears. The Tar Heels adopted the three words as their motto for 2020. Although DiStefano lost his battle with cancer before the season started, those three words live on. Levy said the motto will probably be with the team “forever.”
“It reminds each and every one of us to be extra grateful to be in a Carolina uniform and simply be present and have the day because not everyone is here for it,” said Hoffer, who suggested adding “We Get To” to the mural.
Between classes and practices, it took Moreno about a full week to complete. Hoffer and Jill Shippee, an ACC champion thrower on the UNC track team from Clifton Park, N.Y., both lent a hand in the final stages so it would be ready in time for the lacrosse team’s 2020 home opener on Feb. 16 against Davidson. The trio sat in the Tar Heels’ locker room and watched the Justin Bieber YouTube documentary “Seasons” to pass the time while they waited for the paint to dry.
Moreno intended to make a few touch-ups later that spring. The pandemic changed those plans, like everything else. But when Moreno returned to Chapel Hill, her perspective about her largest and most visible piece of work changed, too. She knows she’s probably the only one who can see the imperfections.
“The more I look at it, the more I think,” Moreno said. “I probably don’t need to do anything else to it.”