North just completed a momentous campaign with the USA Women’s National Team, which won the gold medal at the 2022 World Lacrosse Women’s Championship. Later this month, North will begin play in the second season of the Athletes Unlimited women’s professional lacrosse league, which made her its No. 1 draft pick earlier this summer.
“Charlotte is a special kind of player — her style of play and tenacity on the field is reflective of the Gait Lacrosse brand,” Gait Lacrosse owner Paul Gait said. “We are really excited to have her on board.”
Gait Lacrosse launched in the fall of 2019 with women’s lacrosse gear and a small assortment of men’s equipment. Now with a full suite of women’s gear and new lineup of men’s heads, the brand is on the forefront of its biggest year to date with new equipment slated for Fall.
“This partnership is a testament to the progression of Gait Lacrosse and our commitment to the growth of the women’s game,'” said Jenny Riitano Levy, VP of Product and Marketing. “We are looking forward to being a part of what’s next for Charlotte North.”
The agreement was facilitated by North’s agent, Peter Miller of JABEZ Marketing Group, based in Boston, Mass.
“This dynamic partnership will align a once-in-a-lifetime athlete with the most innovative performance-based lacrosse equipment manufacturer in the game. Together they will create exciting new products and technology for lacrosse players.”
North joins a growing list of elite women’s and men’s lacrosse athletes including as well as eleven college lacrosse programs in the Gait Family. North’s agreement with Gait is through her wholly-owned company, Ocho Lacrosse, LLC.