The Bayhawks drew 12,000 fans in their final home game back in 2019 before ceasing operations after the merger. He said many of the fans at that game were new to lacrosse, a key to the sport’s growth.
“We have to market it better and get non-lacrosse fans interested in lacrosse,” he said. “Look at hockey. They are selling out, but there’s probably 80 percent of the people at the hockey games that have never skated before. The speed of the game and the size of the players, all that is headed in the right direction.”
Cottle was complimentary of the job Rabil, PLL co-founder and former MLL player, has done with the PLL. The league launched late in 2018 and has since seen exponential growth on social media.
The league has also announced a partnership with DraftKings, which will allow fans to bet on professional lacrosse for the first time.
“If you have gambling lines on lacrosse, it matters to people,” Cottle said. “Them setting up a deal with, whether it was DraftKings or whoever they set it up with. There’s another interesting concept.”
Ultimately, Cottle is rooting for the success of the PLL, and for professional men’s lacrosse, in general. With Rabil at the helm, Cottle believes the sport is in good hands.
“With Paul in charge of this league, I believe that this will be the best opportunity that lacrosse has to establish itself as a professional sport,” he said. “They have the best chance of any league to get it done, and hopefully it will work out for all of us.”