SPARKS, Md. — US Lacrosse today announced best-selling author and leadership consultant Jon Gordon as the keynote speaker of the 2018 US Lacrosse Convention (LaxCon).

Gordon, who played lacrosse at Cornell University, will address lacrosse’s largest educational event at 8 a.m. Saturday, Jan. 20, in the fourth-floor ballroom of the Baltimore Convention Center. The day and time represent a shift from previous Friday night keynote sessions.

Registration for LaxCon starts at $90.

“Positive leadership remains critically important for adults that play important roles in the lives of young people,” Gordon said. “Lacrosse had a significant impact on my life. I’m excited to give back to this great sport, and I’m honored US Lacrosse has invited me to share my message with coaches and officials at LaxCon.”

Gordon’s principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and non-profit organizations. He has authored 17 books, including “The Hard Hat” — the story of former Cornell player George Boiardi, who passed away during a Big Red game in 2004.

Five of Gordon’s books have earned best-seller status: “The Energy Bus,” “The Carpenter,” “Training Camp,” “You Win in the Locker Room First” and “The Power of Positive Leadership.” Gordon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers.

His clients include the Los Angeles Clippers and Dodgers, Atlanta Falcons, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, Pittsburgh Pirates, BB&T Bank, Clemson University football, Northwestern Mutual, Bayer, the United States Military Academy and more. Gordon graduated from Cornell and holds a master’s degree in teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.

“We are thrilled to have Jon Gordon as our keynote speaker at LaxCon,” said Kim Rogers, director of events at US Lacrosse. “His insights on leadership and on helping adults to develop young people will be of great value to coaches, officials and organizational leaders.”

LaxCon represents lacrosse’s largest educational event and is set for Jan. 19-21, 2018, at the Baltimore Convention Center. The convention is open to the public, and members of US Lacrosse can save $40 or more on registration. For more information or to register, visit uslacrosse.org/laxcon.