BEHIND THE DECISION
Any decision you make, people are going to put their take on it. Your name carries that value in the lacrosse world. We were canvassing some people, including some of your peers. Many were on board by saying this was a good thing for lacrosse, but you do have naysayers. I’m going to read you verbatim one of the responses we got, because I’d love to hear your response… “He is not going to Denver to help expand the game. He is racing out of the Ivy League because he no longer has every advantage in admissions and recruiting, and he cannot guarantee winning any longer…”
You never know who those people are, because they’re so weak, they never put their name on it. That’s my only problem with those forums. If that was a man saying that, he would call me and say that to me. That’s what bothers me. I laugh at that. Because the real truth of that goes back to my statement about fear of success versus fear of failure. I’m not afraid to compete in the Ivy League or of Jeff Tambroni, who’s probably one of the only coaches in the country that has a winning record against me. Jeff’s a friend; he’s a wonderful coach. I’m not afraid of those great, great games between Cornell and Princeton.
People think that I went to Princeton and fell into open arms, like admissions opened the doors for us. What I learned a long time ago is, wherever we go, you take advantage of what’s special about that school. Princeton University is no doubt the finest undergraduate educational institution in the world. The only thing I did there is, I found people who understood that. They also were pretty good lacrosse players, wanting to follow me and my vision for what they could be.
If people think that after 22 years I’m running away from young coaches, that’s absurd. Do they think that they just opened the doors for us there? Do they think if they did that I would have graduated every person that ever came to me in 22 years in Princeton — on time? Think those guys would have completed a thesis — an 80- to 100-page book that every student there has to do? Ever think about the sacrifices that some of those guys and their families gave up to turn down full scholarships and pay up to $200,000 over four years? You don’t make that back in your career very quickly. They could have gone to nicer weather, nicer facility, the hype of ACC schools — whatever it might be. Every one of those guys made me stronger.
If there’s anybody out there thinking I was running away, if they know Bill Tierney, they’ll know that the tougher the situation, the more he’d look forward to it, as opposed to running away from it.
If I was running away from tough situations, I would have never gone to RIT in January with a wife and three kids. I would have never gone to be the head soccer coach at a place where they seldom had a winning season in 50 years. I would never have come to Princeton, which was clearly abysmal in lacrosse. They’re talking about a different guy.
The reasons I’ve come to Denver are all positive reasons. I’m not running away from anything. How can you run away from one of the greatest places on earth to live, one of the greatest schools on earth, being a part of probably 250 young men’s lives and some of the finest people on earth and with them so vehemently through the ups and downs? It’s absurd, and it shows the absurdity of someone who won’t put his name on something
What was the linchpin moment for you to make this decision, when you went into “yes” mode?
I came in here in “no” mode. Peg (DU athletic director Peg Bradley-Doppes) said to me, “Just come out. Spend two days with us. And if you walk away and say, ‘No thanks, I’m happy where I’m at and it’s not right for me,’ we’ll just thank you for being here for two days. It’ll give us some insight on who we should hire, some insight on what it’s going to take to get to the next level, and we’ll be kind of thankful for that.”
And that was kind of my first thought. “Whoa. They’re not saying, ‘This is the greatest. You’ve got to come here.’ So I said, yeah, I’ll come for two days. It’s a beautiful place, and I could come and see my son Trevor for a couple of days. That’s kind of the way I did it.
Then, everything I went through on my interview here — the people that I met or the situation — every time I walked away from it, it said “yes” to me. Rob Grahame, our associate AD, took me out to meet Pat Bowlen, who owns the Denver Broncos. Pat Bowlen didn’t sit there flaunting his money at me or telling me how great he was. Pat Bowlen sat there and said, “Coach, I love lacrosse. And you tell me what you want to have me do to help your program get better.” And I’m like, “Whoa.” That’s unbelievable.
Then coming back here and meeting Todd Rinehart our admissions guy, who said, “Coach, we’re trying to make this a better school. We don’t want you to look at it as a place where you can get anyone you want in. We want you to bring in the type of students you brought to Princeton, and work together on this thing.”
Going out with Peg on her balcony overlooking Barton Stadium, and she’s saying, “Isn’t it a beautiful lacrosse stadium?” By then, I’m starting to think “maybe” on this thing. And I said, “Well, if I come, we’re going to make that stadium obsolete. It’s going to have to be bigger.”
Everything kept coming up. It was the second morning. I was supposed to be here at 9 o’clock, and I get a call at Trevor’s place at about 6:30 saying, “You better hurry up, we’re going someplace at a quarter to 7.” So we get going, and where do they bring me? To the board of trustees. I’m meeting the 40 most powerful people, the chancellor, and they all say to me – this is board of trustees, the people that are deciding on the future of the place, not just some athletic director – that they really want this thing to go. And that’s what got me excited.
On the way home Friday night I said I have to clear this with some very important people. Trevor’s last words he said to me when I got on the plane were, “Do this for yourself. Don’t do this for me.” I got home and it was late. I got in bed, and my wife just said, “Well, whaddya think?” At that moment I said, “Well, I think I’m gonna do this.”
The next morning I called my associate AD Mike Cross, who’s my buddy. I said, “Mike, I need to see ya.” He said, “On a Saturday morning at 8?” “Yeah.” “What’s this all about?” “I need to see ya.” Later on he told me he thought one of my players got in trouble. We met at a coffee shop and it kind of went from there. I talked to my AD that afternoon. I talked to the president the next day.
Everybody was saying the Princeton people must have been in shock. Certainly they were, but so were the Denver people and, most importantly, so was I — because I wasn’t looking for it, because I wasn’t searching, because I was happy, thrilled to be at Princeton. We had just come off a 13-3 season, a couple goals short of a final four, kids were phenomenal, great team coming back. There was no reason to leave there. When all that came together and I said yes, I knew I meant yes.
What about the money element?
The naysayers should know, and this is the first I’m going to make this public, is I took a cut to come here. All that word out there about me making $2 million and all that stuff is false. I had a very established camp situation at Princeton. I was probably the top-paid lacrosse coach in the country at Princeton. If I wasn’t, I was certainly close. And I probably still am. [Denver] had to dig deep to get me to come to a spot where I was taking a pay cut. Princeton had a situation with its housing. When I got the job at Princeton, they invested in one-third of my house and loaned me another third. I only had to pay for one-third of my house at Princeton. There’s no program like that here.
And so if people think this is for money, they’re out of their minds. Now I am still in business with Tony Seaman and Dave Cottle with Top 205 camps; we’re going to build our camps out here. I’m in business with three young guys who need money. After 30 years of being married, I was finally able to invest in a beach house on the Jersey shore. I’ve still got that to pay for.
Anybody who thinks I did this for money, again, they don’t know me.
This is not about money. In fact, it’s significantly different right now. Hopefully as we build this thing and we’ve started a little company here doing camps and clinics, hopefully we’ll get some of that back. But believe me, it’s not about money. For ease of economics, if I’d have stayed at Princeton, it would have been a lot easier.
The term?
Five years. I told them the same exact thing I told Bob Myslik back in 1987: Give me a one-year contract. That’s all I want. At Princeton, they laughed at me and gave me three. Here, they laughed at me and gave me five. I think a coach should be judged at the end of every year. Not that a great coach can’t have a bad year. I think if you look at the recent history of lacrosse, you’ll see that Dave Pietramala had a five-loss season last year, God forbid, for a guy who probably will go down as the greatest coach in the history of the game. Dom Starsia had a losing season some years back; John Desko had a losing season some years back. These are the finest coaches in the game. That can happen.
But if there’s a consistency in losing, then the coach should be fired.
How were you able to keep this so well under wraps?
One of the things that happened was, like a lot of jobs, people here called me to help them with their search. There’s a lot of young coaches that put me as a reference on their applications. What I always tell them is, look, I’d be glad to be a reference on your application, but you should also know that Tom, Dick and Harry — I’m on their resumes as well.
The school usually calls me and says, “Look Bill, we’ve got five guys here we think are great candidates, and they all have your name on this. Can we talk to you about it?”
That’s how it all started. And then eventually Pam Wettig, our associate AD here who was running the search said, “What would it take to get you here?” I started laughing. I said, “Pam, you can’t afford me. It’s just too good for me at Princeton.” Then she said, “Well, what would make you consider it?” I probably gave her the crack she was looking for. It was, “Well, if I ever took another job, it would be out west, because that’s where I want to retire.”
In the next hour Peg called. The boss called. She said, “What’s it gonna take?” The way they ran the normal search the week or so before was they brought three coaches out here, put them all in a hotel, interviewed for two hours, saw each other on campus. I said, “Peg, I cannot do that. I just can’t afford to have people at Princeton think that I’m searching something out, because I’m not.” So she said, “How about we bring you out on your own next week? Come Thursday, Friday, just come visit us.” That’s what we did, and then that weekend was the time. I knew I had to make a decision quickly. And it was hard to do that because I had not much time to think. When you’re leaving something that’s so good, you’re fearful that you’re making a mistake. But I made it. It was under wraps. People here did a good job keeping it under wraps. And to be honest, even my dear friends that knew I was coming out here — Dave Cottle, Tony Seaman, those guys — didn’t know.
I turned down the Hopkins job three times. I turned down the Virginia job. I turned down the Army job. Those are three pretty prestigious places. I think of the people that know me the best thought, “OK, he’s going to go out there and talk to them a bit, but even if they offer him the job, he’s going to turn it down anyway. He’s turned down these other jobs. Why would he go to Denver, for God’s sake?”
That’s what made it so exciting. That’s what made it good. I knew I didn’t need the job. I think that’s what convinced me so much that it was the right decision.
HIS LEGACY
How has this experience changed you?
Everybody talks about, why did I come here? But for [Denver] to take a chance on a 58-year-old guy, what do they know? I might just be on the downswing. I might just be looking for a place to retire, as my friends on LaxPower have said. I’m not, but what do they know? They’ve taken much more of a chance than I am. I’m at a place that’s only 11 years into Division I. The whole place is new. You’ve got the support of people like Laura Barton, building this kind of stadium. It’s been really amazing and really overwhelming now that I’m here. The happiness I experience every day to come into this office and work with these three guys (assistants Matt Brown, Trevor Tierney and Kevin Unterstein) is amazing. I’ve been very blessed over the years to work with very loyal guys.
Usually when you hire a new head coach, it’s someone younger. Here I come in, and I’ve got all these ways I do things. I’m hoping that I’m not upsetting any apple carts or doing too many things the wrong way, because I just want to fit in. I want to mold our team to be like our hockey team, which has won two national championships the last five years. I want us to fit right in. One of the reasons I moved our offices back [into the Ritchie Center, from Barton Stadium] is because I want our promotions people, our sports information people to feel like they’re totally engulfed in the whole athletic program. I’ve learned over the years that isolating yourself in one sport is not good. You don’t benefit from it. It’s like they always say when we do community service things. You think you’re going to help underprivileged kids, but you get more out of it than they do. That’s how I feel here. I just hope they feel it was worth the investment to have me come in and help get this thing on track.
What about here at Denver, your to-do list here? You inherited discipline problems, with three players that were dismissed from the team last year and others who fell out of favor. Did you address those individually?
We’ve addressed each one differently, and we’ve adjudicated them all in different ways. Their behavior, their academics, basically every breath they take is up to my judgment on whether they’re still on this team. They’ve got to raise their cumulative averages by a half a point. They’ve got to stay out of any kind of trouble. They basically are lacrosse monks. They’ve got to be academic, behaved lacrosse guys. And so far so good, on all three of them.
We have eight kids that quit the team at the end of the year, and after investigating that, we called each and every one of them back and invited them back onto the team. Because honestly, as I said to them, I’m not proud of this fact, but I might have quit too, with all the stuff that was going down.
Dillon Roy, who’s now our only captain, quit. He was investigating going somewhere else. He had one year left, and the thing had just fallen apart. It wasn’t Jamie Munro’s fault. He did everything he could to keep it together. He was such a great guy, did such a great job here. But sometimes, new management is needed.
The thing that’s helped me here is the kids were looking for the two things I said that I would come with — communication and consistency. They would know what I wanted. It would be written out to them, stated to them; they would be treated fairly. And if there’s something wrong, I would take care of it right away.
I think they’ve been flushed of controversy. It’s a baptism, a cleansing of, “OK, we can be lacrosse players again.” For 18- to 22-year-olds, that’s all they want to be. They want to be kids. They should be kids. They want to get their degree, they want to go to a great school, but they just want to have fun a little bit. They want to play lacrosse.
And I think their fear when I was named was that this tyrant was coming in. This perception of me is so amazingly tough. I think some of them were fearful of that. What’s going to come in? Are we just going to run? Is this guy going to beat us down? Be cruel to us?
But it’s been the opposite. I’ve always said to my teams: You can create who I am. I’m just a part of this. You’re a team. You’re 44 guys. You create who we are as coaches. If you want to work hard — if you want to be taught, driven and shown how to reach the highest levels — we can do all that. If you want to be treated like babies and punished and treated badly, you can create that too. But if you want to be treated like men, then behave like men, and that’s what these guys have done so far. I’m so proud of them.
Who knows what happens if we don’t have a great year? Maybe some will say this wasn’t a good idea. But so far, so good.
The last part of this equation is the growth of the sport, specifically in the West. What was your perception of lacrosse in the West? Can you elaborate on what your vision is?
My perception came from different things. I look at what some of the guys have done out here, the Scott Hochstadts of the world that are taking these club programs in California and doing amazing things, to my experience recruiting a kid like Alex Capretta who came to Princeton last year, a California guy. I’ve had a ton of Colorado kids. My son has been here since 2001 telling me, “I’ll never come back.”
My vision of western lacrosse is it’s growing. Unfortunately right now we’re fighting something that’s bigger than me and anybody else, and that’s the issue of Title IX and finances of the growth of Division I men’s lacrosse. I’m hopeful to help this groundswell of youth lacrosse and high school lacrosse, and helping those parents and high school coaches continue to do what they do. If we can be of aid in that, we will be. We’re doing some stuff out here, expanding our programs out here, bringing some of those teams back east to show them that we can be good out here, recruiting eastern kids to come west, all that stuff.
It probably won’t happen in my lifetime, but my real goal is to get those teams and this thing to a big-time Division I level. What we’ve learned in our sport, unfortunately, is every time you take a step towards big time, it creates more problems. A long time ago, not that I’m a prophet or a soothsayer in any way, I started to sense this club thing and I said, you’ve got to be careful. Let’s not let this thing get out of hand with the club programs and people making mega bucks taking advantage of kids playing this wonderful sport. It’s happened. Some for the good, because a lot of these kids come up being better lacrosse players, but some for the bad.
I think some of what we show on TV for lacrosse right now is not good for the sport. Watching some of the guys that people look up to in lacrosse right now that are taking shortcuts, and their antics. The fighting in indoor lacrosse; the trick shot stuff; that kind of stuff, to me, isn’t helping.
But the growth out west started with kind of an X Games mentality. Isn’t this cool? I think we can mold those two things. We can keep it cool; we can keep it current; we can keep it young. I give a lot of credit to the manufacturers — the David Morrows of the world who have been at the forefront of this thing, who made it a cool thing and who bring the pro games to life. But with all that stuff, the old-timers don’t like it. Well too bad, it’s moving forward.
Recruiting is a whole other issue of your magazine. It’s not nice. It’s gone from a gentleman’s game to a backstabbing, who-can-beat-whom-to-what-punch and not liking it if they do. We’re all friends. Even in light of losing a game to a coach, no one can look at that coach and say, “Oh, what a jerk.” You lose a recruit, you go, “Whoa, what did you do to me?”
So with the growth comes some problems. My dream out west here is for people to never have to write another article against saying the Person of the Year is the Person of the Year because he came out west.
What about this Person of the Year thing?
I relate it to President Obama getting the Nobel Peace Prize. What’s he done? I haven’t done anything. I just moved from one wonderful place to another wonderful place. I’m not a big politics guy, but it was interesting to see the Russian president saying to Obama, “OK, you got this award. Now it’s a call to you to make it true in the next few years.” And I feel that call.
I don’t put all the weight on my shoulders, but if this thing is going to raise an awareness, I’ll wake up every morning knowing that. My first job is my family. My second job is my DU job. I’ve got to make this thing better. Then down the road, not much further, is, well, if you’re saying growing the sport in the West is a part of it, then you better get something done with it. And already we’re doing some free clinics for the youth coaches. We’re going to do one for the high school coaches. I’m speaking at the California convention.
Does lacrosse in the West start in Denver?
Western lacrosse starts in Pittsburgh. That’s where it starts. My daughter just became the head women’s lacrosse coach at Lebanon Valley. That’s still considered the East. But you go to Pittsburgh, you’re in the West.
Lacrosse people think you’re surfing in the Pacific when you’re in Denver. One of my best friends from Long Island is Buddy Krumenacker, the head football coach and assistant lacrosse coach at Farmingdale High School. His son John was great player at Hopkins who passed away seven years ago. He introduced me to one of his big football players who just signed with a college. “I got a scholarship to play Division I football,” he said. I said, “Where?” He said Iowa State. I said, “Awesome. Where else were you recruited?” Penn State, all the big schools at that time 20 years ago had recruited him. I said, “What made you choose Iowa State?” He said, “I always wanted to go to school on the West Coast.”
Buddy brings out a map and says, “John, this is where you’re going.” Funny, but I think of that anytime somebody says western lacrosse.
We joined the ECAC. The East Coast Athletic Conference. Talk about an oxymoron. But that’s going to mean two more of those eastern schools each year is going to come out to Denver. We’re going to play Loyola at Invesco Field.
Mac Freeman, Pat Bowlen’s right-hand man at Invesco, played at Hampden-Sydney for Ray Rostan. It all comes full circle.