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Social media has changed the game. The lacrosse community has come a long way since the inception of Facebook and the sport's biggest stars have learned how to use their presence on various social platforms to connect with their fans and teach key skills while also building their brands.

The January edition of US Lacrosse Magazine dives into the purpose of social media with some of the game's top social media influencers, including Myles Jones, Rob Pannell, Taylor Cummings and more. Plus, which players and coaches are most active on Instagram and Twitter? Find out in this issue.

Also in this edition are features on our Preseason Players of the Year, Boston College's Sam Apuzzo and Loyola's Pat Spencer, and on Utah as it prepares to make its Division I debut.

ON THE COVER
Photo Courtesy of Myles Jones

Myles Jones, endorsed by Adidas, drops his first vlog during an IMCLA event featuring high school all-stars.

LETTERS

From the CEO: Olympic Recognition
By Steve Stenersen

History was made Nov. 30, 2018, when the International Olympic Committe (IOC) Excecutive Board voted to provisionally recognize the Federation of International Lacrosse (FIL). The CEO of US Lacrosse talks about this big milestone for the sport. 

From the Editor: Ahead of Our Time
By Matt DaSilva

US Lacrosse has remained the industry's leader in coaching education with its Coaching Development Program, writes US Lacrosse Magazine's Editor in Chief.

#FromTheField

Check out some of the top social media posts over the past few months, shedding light on US Lacrosse's efforts to the grow the game.

FUEL

Lax Train to Clarksville
By Dian Wallace

The middle Tennesse town with a suddenly thriving scene.

22,000 Kids and Counting
By Jamie Hunt

How the US Lacrosse's First Stick Program and starter kit packages, along with guidance from the Lacrosse Athlete Development Model, help kids with different ability levels enjoy the sport.

Life After Lax: Justifiable Hobby
By Matt Hamilton

Sol Kumin, Wall Street exec and part owner of Triple Crown-winning horse, talks lacrosse.

LaxCon Returns to Philly
By Paul Krome

A guide to the sport's largest profesional development conference.

FEATURES

Hoop Dreams
By Gary Lambrecht

Pat Spencer's Division I basketball aspirations are legitimate, but they are not a distraction.

Sam's Club
By Matt White

Reigning Tewaaraton winner Sam Apuzzo gets her sidekick back in Kenzie Kent, as stars align for BC.

This Must Be The Place
By Matt Hamilton

Utah prepares to make its Division I debut and plant another flag for lacrosse in the West.

Intermountain Made
By Matt Hamilton

IMLAX is at the epicenter of Utah's lacrosse boom.

A Tribe Called West
By Matt Hamilton

How Tribal West became a local mecca for lacrosse gear in Utah.

Socially Grown
By Matt Hamilton

How the sport's biggest stars use digital media to elevate their platforms.

RJ's Rise
By Matt Hamilton

Meet the new face of The Lacrosse Network.

Why the Lax Emoji Matters
By Matt Hamilton

The lacrosse emoji is here. How will it help?

USA INSIDER

All the Feels
By Brian Logue

U.S. women receive star treatment, give back at IWLCA Presidents Cup.

How To
Ignore the Optics
By Matt DaSilva

Joe Fletcher's unsexy and incredibly effective approach to defense.

How To
Post Up and Protect
By Megan Miller

U.S. attacker Molly Hendrick uses her entire body to play keep away.

California Dreamin'
By Megan Miller

Six players to watch at the Team USA Spring Premiere. 

A New Discipline
By Matt DaSilva

Lacrosse as we know it won't fly at the Olympics. 

Midas Touch
By Matt DaSilva

Gold medal-winning coaches John Danowski and Nick Myers hired for second terms. 

Player Spotlight: Brianne Gross

Get to know the Vanderbilt freshman who made the U.S. under-19 women's training team. 

GIVE & GO

Tate Boyce
Interview by Megan Miller

May the odds be ever in his favor.